Sunday, 7 February 2010

WOW – what a few weeks. I have gone ‘Back To The Floor’

There were a number of reasons for this decision. One, setting up a new business requires time or money or both. Two, it is good business practice to keep your day job until your new business income exceeds that of your day job. Three, there is SO much material to use by going back to the floor.

We have all heard of sweat equity and I’m prepared to sweat as much as the next entrepreneur. This is the amount of time, effort and energy it takes to get a new business or project off the ground. It reminds me of the saying ‘The rich spend money to save time and the poor spend time to save money’. With a new business it is about getting the balance right between time and money to accelerate the success it deserves.

So unless there is enough money in the kitty to support a few months dedicated activity, it best to extend the timeframe of the business launch to work at it in spare time. This too is a balance. A balance between the pressure of having two jobs and the reward of knowing that you went for achieving your dreams. A balance between the time you give to your day job, your family and commitments and your dreams. Jim Rohn has some great material about the benefit of having a part time job with and income that exceeds your full time job. It starts all sorts of conversations, people want to know about you and what you do, because if you can do it, they can do it and you become the inspiration.

Working with large organisations and individuals with high level positions it is difficult to remember what it was like in the beginning. Whilst there are good people doing a good job it is not quite coming together. As a mystery shopper the gaps in the service of departments are obvious, the cohesive delivery of a professional image is limited and the values appear to be lip service only. And yet, these can easily be resolved, a few tweaks here and there and presto, 20% effort 80% return,

So I am walking my talk and gathering unrivalled insider information. I shall enjoy writing this chapter in my professional life the one called ‘Back To The Floor’

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